Katie Price, Iggy Azalea and Trey Songz are among the top celebs making it big on OnlyFans – a membership-based platform where creators upload content and in exchange receive payment through subscriptions and tips.

The top earners are pocketing millions – enough to fund the lavish lifestyle we regularly see on their social media accounts and in the papers. Alongside adult content, celebrities, influencers and regular people are using OnlyFans to share cooking, fitness, music and lifestyle content.

But why not stick to the mainstream image-platform Instagram? Well, OnlyFans lets big names connect with their fans and post exclusive content - often by charging a fee. The images and videos sit behind a paywall which means your celebrity crush or favourite reality star can charge up to $50 for you to unlock their posts. You can even ask for personalised pictures or videos in return for a fee, and chat to them via phone call or direct message.

Founded in London in 2016, OnlyFans popularity has skyrocketed in recent years. There were around 348,000 content creators in 2019. Today, research shows that the platform has over 220 million users across the globe and over 2.2m creators who monetize their content.

With an estimated one billion monthly website views worldwide – is OnlyFans becoming a profitable opportunity for those in the public eye?

Research by online casino, Jackpot City Casino has looked to reveal the estimated monthly earnings for popular reality TV stars, musicians and other famous faces on OnlyFans. To calculate the potential earnings of celebrities in the UK, US and Australia, Jackpot City Casino multiplied the creators' monthly subscription fee by half their X (formerly known as Twitter) following, which is often used as a way to promote their OnlyFans, then took away the 20% OnlyFans commision fee from this figure to find their net monthly earning potential.